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Radiant natural finish for fair-toned skin
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Lightweight formula that evens tone without heaviness
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Blendable coverage – buildable from light to medium
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Long wear under light activity; ideal for daily use
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Authentic Rimmel London foundation with sealed quality
₨ 1,750
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Full-matte finish that controls shine
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Shade 100 Ivory: fair neutral undertone
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Long-wear formula that resists fading and transfer
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Buildable coverage: medium to full without heaviness
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Authentic Rimmel London foundation, sealed & genuine
₨ 1,795
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Translucent pressed powder for a smooth, matte finish
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Helps control shine while softening the look of pores
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Lightweight texture layers without caking or heaviness
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Works over foundation or bare skin for quick touch-ups
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Travel-friendly pan for on-the-go fixes
₨ 900
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Curved brush lifts and curls from root to tip
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Smudge-resistant wear that withstands heat and humidity
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Quick-dry layers build plush volume without clumps
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Soft, flexible finish that keeps lashes comfortable
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Removes cleanly with oil cleanser; no tugging
₨ 690
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Clean, elongated lashes with plush, stackable volume
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Smudge-resistant wear that withstands heat and humidity
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Precision brush loads roots and fans lengths evenly
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Quick-dry layers build depth without clumps or flakes
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Removes cleanly with oil cleanser; no tugging
₨ 570
Rimmel London cosmetics has led beauty trends since 1834. Founded by Eugene Rimmel in London’s Regent Street, the brand made makeup history. It revolutionized mascara with its “Superfin” non-toxic formula. The product was so iconic that “rimmel” became the word for mascara in several languages (Wikipedia).
Rimmel became famous for creative marketing. Eugene used scented fans, perfumed Valentine cards, and a perfume fountain at the Great Exhibition in 1851. These ideas built the brand’s strong reputation (fashion.mam-e.it).
Today, under Coty’s ownership, the brand sells in over 40 countries. Rimmel London focuses on affordable makeup and bold trends (theindustry.beauty). Its slogan “Live YOUR London Look” celebrates individuality and self-expression. Customers are encouraged to create beauty on their own terms.
At PrinceStore, shop the full range of Rimmel London cosmetics. Enjoy high-impact, pocket-friendly beauty essentials for every style. Visit the official site for the latest looks and product launches.
